Ally Thomasson is a designer, illustrator,
artist, and brand maven based in NYC. 
Currently at Vault 49.



SELECTED 

Branding & PackagingTeam2023

L’Evate You


Branding & PackagingTeam2024

Oreo x Coke Besties


Branding & PackagingTeam        2023

Plum Organics Baby Food

 
Editorial/Personal

Artemisia Magazine

Personal2021  
Branding + Vis IDFreelance2023

INTER___


Event BrandingFreelance
2021

MARVET


Branding & PackagingTeam2022

Bubbaloo


OTHER


Illustration

Personal/
Other‘21-’24

Painting & Mixed Media

Personal‘21-’24



RESOURCES

FreebiesPersonal2024

Brushes & Textures



CONTACT  

About

©allythomasson.com 2024 




L’Evate You

Bulletproof
Branding, Visual Identity,
  Package Design, Naming

 Inspired by Steve Harvey’s personal health journey, L’Evate You is a lifestyle focused supplement brand striving to be the trusted and approachable source for later-in-life wellness.

Combining innovative M-Charge mitochondrial support technology with the engaging humor of Steve Harvey, L’Evate You is poised to help make a healthier lifestyle accessible to all. For the ‘everyday improver,’ daily steps to healthy living are more powerful than making radical change, so L’Evate You exists to make those small changes easier. The result is a boldly optimistic brand with a graphic language of incremental steps at its core. L’Evate You exudes positivity, blending Mr. Harvey’s vibrant spirit with credible cues that underscore the pioneering science behind its products.

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Custom typography with 45 degree angle on the ‘t’ reinforces the feeling of uplift and optimism created by the stepped graphic device central to the brandmark.



A rich purple - Mr.Harvey’s favorite color - is a key part of the on-shelf standout success. It offers a bold background for pillar and flavor colors to pop and disrupts the category green and white without feeling inappropriate or articifial.  






Oreo x Coke Besties

Bulletproof x Golden
Branding, Visual Identity, Package Design, Illustration

A first-of-its-kind partnership between two iconic brands that are more than just friends, they’re besties. In this integrated marketing campaign, OREO and Coke are doing exactly what best friends do - becoming more like each other. Digital-first and GenZ oriented, the campaign features the perfect mash-up of iconic assets to celebrate connection and fun.

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Playful teasers to kick off the campaign introduce the language of combining brand assets with coke bottles made of oreos and oreo emboss made from coke bottles. This playful intermixing of design language was integral to the campaign design.




In collaboration with Golden, we examined the multitude of ways these assets can play and this attitude of playfulness carried through in all the design work.



Leaning into bespoke off-of-pack to bring the bestie vision to life* 
























* some design work shown was not actually manugactured, but served as foundation for the merch drop







Plum Organics

  Bulletproof
Branding, Package Design,
  Photography, Guidelines

 The OG organic baby food on the market and creator of the squeeze pouch wanted to reclaim trailblazing leadership and standout in a sea of brands trying to out fruit & veg each other. 

With parents shopping to expand their babies’ palettes, Plum Organic’s variant-led system offered an easy way in to help form a child’s tastes. Digestible and intuitive architecture based on the building blocks of a child’s world makes an expansive portfolio navigable. Tastier branding and art direction more accurately represents the vibrant and natural ingredients in all Plum products for an all-around more appealing product & brand.

Press  



“Building Blocks” each house one ingredient listed in the baby food or snack so that parents get a quick look at the flavor profile they’re purchasing. A stage tab and lid system also makes it clear what age and stage a parent is shopping for. 

To maintain visual cohesion at higher ingredient levels, there is a system for vibrant color-blocked backgrounds. Each background must be pulled from the color of another ingredient also shown on pack.



Fresh & saturated photography with a real-fruit level of imperfection revitalizes the baby food aisle filling it with some of the tastiest-looking ingredients. 



  





Artemisia Magazine

  Personal
Branding, Photography,
  Illustration, Editorial 

 In the midst of lockdown and after having spent months living alone and staring at myself in the corner of zoom class after zoom class, I began to reflect on the act of looking and being looked at. Artemisia Magazine is my resulting quarantine project. I like to think of it as the female gaze in magazine form. It’s spunky, convivial, and an informative collection of stories, illustrations, and photographs depicting an intersectional female community. All 104 pages are filled with mine and my friends’ thoughts, aspirations, and delusions. All layouts, illustrations, and photography are my own. 

This project rebels against the traditional “women’s magazine” trope and marks the beginning of my sustained contribution to a greater discourse and representation of female perspectives in design. It is important to me to expand on the visual and ideological traditions of those before me.

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Inter_

   Freelance w/ Strategy by 
Studio Arima
Visual Identity 

 Inter_ is an immersive, interactive experience recently opened in Soho, NYC. 

At Inter_, thought-provoking and multi-sensory art exhibits engage and inspire viewers and their social presence aims to do the same. We helped build a social-first visual identity to create an ethereal, introspective, and sensorial experience that adds value to fans of INTER_ outside of the space.  A visual language of mystery and intrigue is built with grainy gradients and the idea that the door to INTER_ is the portal to a new world.

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Different “portals” and formats flex to permit a variety of content types across content pillars of inspiration, education, connection, and promotion. 


Fresh & saturated photography with hyperrealistic detail and a real-fruit level of imperfection revitalizes the baby food aisle filling it with some of the tastiest-looking ingredients. 



Marine Veterinary Conference (MARVET)

  Freelance
Event Branding, Illustration,
  Visual Identity, 

 Taking place in the Cayman Islands, MARVET is an educational program offering introductory courses in marine animal and conservation medicine for veterinary students.

With the goal of redesigning to more accurately reflect the program’s mission and feel approachable to even faraway students, we looked to the visual language of Cayman for inspiration. The redesign recenters the conference look-and-feel with reflections of the island’s biodiversity, tropical setting, and cultural history. 
A series of illustrations featuring indigenous animals, plants, and sea-dwellers, medical equipment, Caymanian patterns, and island scenes make up a scalable system of blocks that can flex for any format. The vibrant rebrand encompasses the richness and vivacity of the conference’s home while feeling more college-friendly and clearly tied to marine veterinarian medicine. 



previous: 
updated:





Animal, Equipment, and Location illustrations can be intentionally combined to add visual information to signs and posters. Wayfinding and printed materials accurately reflect their contents and aid in navigation. 



The conference welcome packet features the history of the island and program, bios of the speakers and instructors, and an agenda for the week. Patterns based on animal’s movements (i.e. turtle shell marks in sand and seagull footprints) and Caymanian prints make up elements of the borders in this document. 








Marine Veterinary Conference (MARVET)

  Freelance
Event Branding, Illustration,
  Visual Identity, 

 Taking place in the Cayman Islands, MARVET is an educational program offering introductory courses in marine animal and conservation medicine for veterinary students.

With the goal of redesigning to more accurately reflect the program’s mission and feel approachable to even faraway students, we looked to the visual language of Cayman for inspiration. The redesign recenters the conference look-and-feel with reflections of the island’s biodiversity, tropical setting, and cultural history. 
A series of illustrations featuring indigenous animals, plants, and sea-dwellers, medical equipment, Caymanian patterns, and island scenes make up a scalable system of blocks that can flex for any format. The vibrant rebrand encompasses the richness and vivacity of the conference’s home while feeling more college-friendly and clearly tied to marine veterinarian medicine. 



previous: 
updated:





Animal, Equipment, and Location illustrations can be intentionally combined to add visual information to signs and posters. Wayfinding and printed materials accurately reflect their contents and aid in navigation. 



The conference welcome packet features the history of the island and program, bios of the speakers and instructors, and an agenda for the week. Patterns based on animal’s movements (i.e. turtle shell marks in sand and seagull footprints) and Caymanian prints make up elements of the borders in this document. 








Bubbaloo

  Bulletproof
Branding, Package Design

 The Latin American candy and gum giant has evolved countless times since it’s origin in the 80s. Looking to maintain the iconicity of a yellow-arched logo but bring the entire portfolio into the modern age, Bubbaloo needed a redesign that felt electric like it’s gel and crunch-filled candies. Vibrant new colors, patterns, and product visualization across ALL products increased brand recognition by creating a more cohesive look and feel without compromising on taste appeal and fun.  




Custom pillar typography nestles into the arch on each product, with letters taking on the characteristics of each candy. 




Illustration

 

Painting & Mixed Media