Ally Thomasson is a designer, illustrator,
artist, and brand maven based in NYC.
Currently at Vault 49.
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L’Evate You
Bulletproof
Branding, Visual Identity,
Package Design, Naming
Team appreciation:
Dan Gladden, CD:
Ben Fullerton, ADD
Inspired by Steve Harvey’s personal health journey, L’Evate You is a lifestyle focused supplement brand striving to be the trusted and approachable source for later-in-life wellness.
Combining innovative M-Charge mitochondrial support technology with the engaging humor of Steve Harvey, L’Evate You is poised to help make a healthier lifestyle accessible to all. For the ‘everyday improver,’ daily steps to healthy living are more powerful than making radical change, so L’Evate You exists to make those small changes easier. The result is a boldly optimistic brand with a graphic language of incremental steps at its core. L’Evate You exudes positivity, blending Mr. Harvey’s vibrant spirit with credible cues that underscore the pioneering science behind its products.
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Custom typography with 45 degree angle on the ‘t’ reinforces the feeling of uplift and optimism created by the stepped graphic device central to the brandmark.
A rich purple - Mr.Harvey’s favorite color - is a key part of the on-shelf standout success. It offers a bold background for pillar and flavor colors to pop and disrupts the category green and white without feeling inappropriate or articifial.