Bubbaloo
Bulletproof
Branding, Package Design
The Latin American candy and gum giant has evolved countless times since it’s origin in the 80s. Looking to maintain the iconicity of a yellow-arched logo but bring the entire portfolio into the modern age, Bubbaloo needed a redesign that felt electric like it’s gel and crunch-filled candies. Vibrant new colors, patterns, and product visualization across ALL products increased brand recognition by creating a more cohesive look and feel without compromising on taste appeal and fun.
Custom pillar typography nestles into the arch on each product, with letters taking on the characteristics of each candy.