Ally Thomasson is a designer, illustrator,
artist, and brand maven based in NYC.
Currently at Vault 49.
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©allythomasson.com 2024
Cocktail Collections
Bulletproof
Visual Identity,
Package Design
The newest Diageo release features a cross-brand innovation of a trio of delectable variants in 50cl bottles: Tanqueray Negroni, Johnnie Walker Old Fashioned, and Cîroc Cosmopolitan. The range harbors all the distinct assets of the respective brands with a unifying look and feel found in the footer and back-of-pack labels. Designed to feel like a bartender’s notes, the labels speak to the craft and flavors of each distinct drink. These RTD cocktails are all about bringing bartender-quality cocktails to your home, and the design reflects a level of craft and polish to support it.
The out-of-home for this release continues in the vein of handcrafted bartender’s language with script callouts and notebook scribbles, rendering it elevated but equally accessible.
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