Ally Thomasson is a designer, illustrator,
artist, and brand maven based in NYC.
Currently at Vault 49.
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©allythomasson.com 2024
Marine Veterinary Conference (MARVET)
Freelance
Event Branding, Illustration,
Visual Identity,
Taking place in the Cayman Islands, MARVET is an educational program offering introductory courses in marine animal and conservation medicine for veterinary students.
With the goal of redesigning to more accurately reflect the program’s mission and feel approachable to even faraway students, we looked to the visual language of Cayman for inspiration. The redesign recenters the conference look-and-feel with reflections of the island’s biodiversity, tropical setting, and cultural history.
A series of illustrations featuring indigenous animals, plants, and sea-dwellers, medical equipment, Caymanian patterns, and island scenes make up a scalable system of blocks that can flex for any format. The vibrant rebrand encompasses the richness and vivacity of the conference’s home while feeling more college-friendly and clearly tied to marine veterinarian medicine.
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Animal, Equipment, and Location illustrations can be intentionally combined to add visual information to signs and posters. Wayfinding and printed materials accurately reflect their contents and aid in navigation.
The conference welcome packet features the history of the island and program, bios of the speakers and instructors, and an agenda for the week. Patterns based on animal’s movements (i.e. turtle shell marks in sand and seagull footprints) and Caymanian prints make up elements of the borders in this document.